Why We Exist
We’re here to make caregiving less isolating and more manageable.
How We Do It
Weekly newsletter with expert-informed insights, real-life stories, mildly funny humor, and always free
Conversation guides to make tough talks easier
Community where care partners see themselves reflected and empowered
Resources that help
What We Value
Agency: We believe in helping older adults keep their voice, their choices, and their dignity while making sure care partners don’t lose theirs in the process.
Connection: Independence shouldn't mean isolation. We cultivate community via social support.
Innovation: We view caregiving as a design challenge. We champion smarter systems, fresh ideas, and tools that lighten the load for care partners and families.
Levity: We’re stalwart in our belief that humor helps and heals.
Who We Are
We’re people with parents and we’re here to help… because we both know your brother isn’t.
